“I was feeling burnt out and after a few days of journaling with this challenge, I got the clarity that I needed to resolve the burnout."

Chris, Challenger

Has it ever occurred to you that we spend most of our lives working, but we’re never taught how to truly “find our thing?” That we get no instructions on how to work in something that only we can do, in a vocation that’s meaningful to us? We’re not taught how to unlock and plot the path for our life’s work.

But that changes today.

Journaling for 21 days (and further) will help you:
📓 Design your unique path in life
Strategically plan your next move
Unlock some surprising revelations about the person you are and want to be
Get to conclusions you wouldn’t have reached otherwise
Connect to a global community of people dedicated to self-development

under $4 a day you’ll unlock things in yourself you never even knew were there.

Who is this challenge for?

💫 For creative entrepreneurs who want to be intentional about their next steps
🥵 For burnt-out professionals who want to reconnect with their zest for life, and pitch themselves on the job
💪 For hard workers who want to keep showing up with their best foot forward and tap into their unique superpowers
🧭 Anyone who is unsure about "their thing" and lacks clarity on what they love and what to do about it
🌎 Global and self-invested fulfillment seekers who are all on a journey to unlock their greatest futures - that alone is worth a million dollars.


I truly enjoyed this 21-day clarity challenge so much. I learned a lot about myself, including how revealing past things has shown me I can trust myself. The passions are still there, I just need to stop running from them.

Jasmin, Career & Calling Challenger


JoClub has really changed my life. Every time I participate in JoClub, or a JoClub challenge, I realize that it's the thing I didn't know I needed. It is medicine for the soul, and is magic.

Sydney, Career & Calling Challenger


The community this challenge brought together was amazing - the most compassionate and insightful individuals I’ve ever seen, all together and working towards our own improvement and motivating each other along the way. It was truly such a pleasure and a gift to be able to participate in this challenge - the prompts were really thought-provoking and profound!

Victoria, Career & Calling Challenger

How does the challenge work?

✍️ You sign up for the challenge and get a welcome email with all information you need to start.
✍️ One day after you purchase the challenge, you'll get access to the daily video prompts that will help you get to know yourself deeper.

Our Method:

Ruthless Belief in Yourself. RBY. A week of awareness, a week of action steps, and a week of actualization where you’ll put the two together.

Week 1: Yourself

We’ll start from You. Week one is all about self-awareness. We’ll talk about childhood passions, hidden talents, superpowers, and resources you have at your disposal.

Week 2: Belief

Week two is all about building your Belief. We’ll talk about imposter syndrome, the factual limitations you have, and actions you can take to start growing self-trust 
The only way to do this is if we befriend fear, we’ll get to know why it’s there, and learn how to use it as an asset. Same with your anxiety.

Week 3: Ruthless

And the last week is Ruthless. This is the actualization week. The week we start putting awareness and action together, creating the cement to lay your bricks day by day once this challenge is done.

We’re not promising all of your problems will go away, but if you do complete this challenge you will feel more connected to yourself than ever before. You’ll discover you’re an infinite treasure chest, and exploring yourself will become your new favorite habit.
As kids, we’re taught to do things fast and accurately, but what about the things that only come out when it’s quiet? What about the hidden passions that we’re burying with so many things on our daily to-do lists? 

This challenge is designed to guide you on a search deep within yourself to find your fulfilling career, your calling.

We can’t tell you what it is, only you can do that, but we can ask you 21 deep questions so you’ll start seeing it yourself. Can’t wait to see what we find together. 

Learn how to:

📓 Find your passion and turn it into a career
Tune out the clutter every single day so you can listen to your essence
Pivot your already fulfilling career into a new direction
Stop questioning if you’re spending your life doing the right thing
This challenge is designed to unlock your buried passions, your secret talents, to show you that only you can do the thing you can do. Better yet, it’ll show you why your career and calling are much bigger than you. 

You are not a piece of someone else’s puzzle, you are your own unique puzzle, you have all the pieces, but you just might not be able to see the big picture. Don’t worry, each prompt will make things clearer. 

Consider the art of unlocking your career and calling a muscle we’ll build together these next 21 days.

Daily prompt videos

Every morning you will be emailed the video prompt of the day. It comes with a short explanation and soothing tunes that help you unlock your deepest thoughts. This way, you don’t have to think about what to write yourself. The prompts are meant to gradually increase in introspection, so you’re really on a journey of self-discovery.

A prompt pack

At the end of the challenge, you’ll receive a PDF with all the prompts from the challenge, so you can repeat this exercise whenever you feel the need to.

A curated playlist

You’ll get access to a Spotify playlist created specifically for this challenge, to help you get in the right mood for writing and self-exploration. This playlist is available to challenge-takers only, and is not public on our account.

Access to an exclusive Facebook group

Along with all other challenge participants, you’ll get invited to a Facebook group. There, you can share your struggles and thoughts and discuss your path-creation journey with like-minded journalers from all around the world. You’ll see you’re not by yourself, and will get accountability through the other challengers.

Get to know your host

Hi everyone! I’m your host, Jo Franco, a writer, TV host, polyglot, world traveler, and serial learned. I have been journaling for 16 years every single time I’ve been confused, flustered, excited, or I’ve had major changes in my life - and I want you to do the same!

Growing up with two talented siblings who knew their calling from birth I was the odd woman out. I tried music, languages, and was good but not great. Their talents touted me: why wasn’t my journey as easy as theirs? It’d be so easy if I just KNEW. My childhood ignorance led me to learn one of the most important skills of all: the art of carving my own path, constantly refining it to make sure I’m satisfied with what I’m doing, as it relates to who I am, and my values.

I think challenges are really important because it’s like a muscle that you’re building, and 21 days is the perfect amount of time for us to get to know each other better, for you to get to know yourself, and for you to start planting the seeds of this life-long habit that I promise will elevate your life: journaling.

I’m your biggest cheerleader and I really want to help you identify the reality of your situation to start making a realistic roadmap. Are you ready?

Frequently Asked Questions

When does the challenge start and finish?

The challenge starts when you purchase it! Emails will be sent to you on a daily basis, so you don’t need to worry about anything aside from journaling!

What do I need to start this challenge?

An internet connection and a device to access your daily prompts, a notebook, and a good pen. These are the basics! But we also recommend a nice soothing beverage and a mindful playlist along it - they make the journaling experience so much better!

How long do I have access to this challenge?

After purchasing the challenge, you’ll get life-long access! That way you can go back once a year or every 6 months to re-do the challenge and check your progress or rethink your career again if needed.

How much time do I need to do this challenge?

For the challenge to cause the desired effect, you need to commit to at least 21 days of journaling. But actually, we recommend that you keep on working that muscle and write every day until the end of time!

In terms of daily investment, it really depends on how much you are willing to write. To fully get into that relaxed journaling mood, we suggest taking aside at least 30min per day. No distractions!

Meet The JoClub Movement

Founded by Jo Franco

Founded in 2020 when the world craved connection more than ever, JoClub has been uniting like-minded and global souls for two years and counting. The popular JoClub membership program was created because of a 30-day journaling challenge on Instagram stories, and now, we're making journaling challenges easier and more engaging than ever.

JoClub is an international group of people dedicated to self-awareness, growth, and cultivating a positive community through the tool of journaling. We journal as a collective on live journaling calls on a weekly basis, and stay in touch in an always-on community platform for daily conversation, monthly challenges, and more.

Are you ready to unlock your passions, distill your true, and identify your direction?